There are currently more than 200 video services that bypass cable providers and stream content directly to a TV, laptop, phone or game console. That is up from 68 services five years ago, according to market researcher Parks Associates.
From the article 'Walmart partners with MGM to boost video-on-demand service Vudu" by Nandita Bose.
Some new research from Parks Associates looks at the biggest reasons why people get rid of streaming subscriptions. On Parks’ chart of “OTT Churn Triggers,” the top item listed is “Need to cut hous...
One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
In a solid sign that professional installation for the smart home is valuable, a new study from Parks Associates shows 12 percent of smart home device owners in U.S. broadband households report techni...
