According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 percent; although, a graph that Parks Associates' rep sent to me suggests the percentage is smaller (Parks Associates' spokesperson wouldn't confirm Roku OS' market share or the accuracy of WSJ's report to Ars). Roku OS is on Walmart's "onn." TVs, but Walmart doesn't own Roku.
From the article, "Walmart buying TV-brand Vizio for its ad-fueling customer data" by Scharon Harding
U.S. smartphone owners typically wait two years before upgrading to new models, according to Parks. In conducting its latest market research, Parks found that 1/3 of iPhone owners are still using a mo...
More than 40 million vehicles in the US are connected to the Internet, and that number is set to increase steadily over the next couple of years, Parks Associates says. The firm says 64 percent of car...
Whether it was talking with Tom Kerber, director of research for Parks Associates, who shared some very interesting research the firm is doing, or chatting with industry professionals including Jeff L...
In terms of the overall impact on the industry, Kerber noted that Parks Associates’ initial research shows that “almost half of the new subscribers are getting their services from the cable and teleco...
