While Walmart sits on the streaming sidelines, the competition is moving on. Netflix’s subscription-based approach -- featuring cutting-edge, exclusive content such as “House of Cards” and “Stranger Things” -- has been on a global-growth tear. Amazon’s spending billions on its own programming to catch up while offering hit shows from HBO and Showtime. And Disney is planning its own streaming service, which will debut in 2019.
All told, there are more than 200 over-the-top video services, so called because they bypass cable providers and stream content directly to a TV, laptop, phone or game console. That’s up from 68 five years ago, according to market researcher Parks Associates.
From the article "Walmart Beat Netflix and Amazon to Video on Demand But Still Lost" by Matthew Boyle.
“A major pain point with ad-based streaming is when the ad repeats too many times or viewers seeing ads they don’t feel are relevant to them,” explained Sarah Lee, a research analyst with Parks Associ...
Ring is now the second-largest seller of security systems in the U.S., according to research firm Parks Associates, and it recently became profitable, Hamren told Bloomberg in May — six years after Am...
In fact, Parks Associates reported that 18% of American dwellings have at least more than half a dozen smart home devices in 2024. From the article, "4 Tips To Make Your PS4 Download Faster" by Qui...
New data from Parks Associates found that the use of free ad-based streaming video services is on the rise, with the number of U.S. internet households that used one of these services in the past 30 d...
