According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend to stay with services for a shorter time, have more subscriptions at a time and have canceled more services than other subscribers over the previous 12 months.
From the article, "Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less," by LUCAS MANFREDI.
But now, you don’t have to back into asking people about streaming media. They get it. And they also get it. A just-out report from Barbara Kraus, director of research for Parks Associates, calculates...
Hulu is in 14% of all U.S. broadband subscribers, about 12.6 million subscribers. Parks says Hulu had a churn rate that equates to about half its subscribers. Looking at all U.S. broadband subscrib...
It would seem that offering the new monthly deal lets Amazon give viewers a way to see current Amazon original series, perhaps in binge mode, a few times a year rather than maintaining the service all...
By the end of 2015, it was reported that about 20% of U.S. broadband homes had shuttered their over-the-top video service subscriptions in the past twelve months. That’s a slight rise from the second...
