A recent survey by Parks Associates showed that 55 percent with at least one chronic condition do not speak with their primary care provider about it more often than once every three months.
Mobile health apps have become a promising resource for managing mental health issues, offering self-guidance and personalized engagement for at-risk patients who may not have frequent enough contact with their providers.
From the article "WA State Payer Picks mHealth Application for Depression Care" Thomas Beaton.
Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...
Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...
Most companies don’t disclose quarterly churn rates, though third-party organizations such as The NPD Group and Parks Associates track cancellations through research and surveys. Data from analytics f...
