Parks believes that as more households adopt VR devices, and become part of the consumer-based Internet of things (IoT), they will emerge as a new way to experience content streams coming into the home and a new interface for other connected devices throughout the home.
In a call to action, Parks Associates recommends that CE companies that are developing VR headsets provide simple methods to add (and remove) multiple content streams while giving the user the tools to personalise their experience with this device. Parks believes that for consumers, the division between device and content is already blurred, and innovations in virtual and augmented reality could finally erase the distinction.
From the article "VR Primed For US Take-Off As 2.3MN Homes Own Headset" by Joseph O'Halloran.
According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...
The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professio...
Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...
According to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019. From the article, "It's not me, it's Net...
