Virtual Reality products may once have been touted as the hot holiday gift for gamers, but reports are showing sales of the products to be lagging behind initial estimates, and the problem may be getting them into the hands (and onto the heads) of consumers.
According to a market snapshot from Parks Associates, half of consumers who try VR headsets enjoy the experience and say they expect to buy one. The demonstrations are powerful enough that 15% of those who try them make immediate plans to buy one, says Brett Sappington, senior director of research at Parks Associates.
From the article "VR Consumers Need Convincing With Demos" by Aaron Baar.
According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell,...
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