Virtual Reality products may once have been touted as the hot holiday gift for gamers, but reports are showing sales of the products to be lagging behind initial estimates, and the problem may be getting them into the hands (and onto the heads) of consumers.
According to a market snapshot from Parks Associates, half of consumers who try VR headsets enjoy the experience and say they expect to buy one. The demonstrations are powerful enough that 15% of those who try them make immediate plans to buy one, says Brett Sappington, senior director of research at Parks Associates.
From the article "VR Consumers Need Convincing With Demos" by Aaron Baar.
The study was carried out by research specialists Parks Associates, which highlighted how with more of us using IoT devices and everyone having multiple online accounts, there are potentially rich pic...
Even though major commercial security companies like ADT are still leading the home security market, low-cost solutions are on the rise and retailers play a major role in their adoption. According to...
Security breaches cost a lot of money. In the U.S., the average data breach costs $5.4 million. The average cost, globally, of a compromised record rose 9 percent in 2014 to $145; costs in the U.S. ro...
Finally, another contributing factor to the in-home renaissance is the growth of smart-home adoption. According to Parks Associates, 19 percent of U.S. broadband households plan to buy a smart major a...
