Virtual Reality products may once have been touted as the hot holiday gift for gamers, but reports are showing sales of the products to be lagging behind initial estimates, and the problem may be getting them into the hands (and onto the heads) of consumers.
According to a market snapshot from Parks Associates, half of consumers who try VR headsets enjoy the experience and say they expect to buy one. The demonstrations are powerful enough that 15% of those who try them make immediate plans to buy one, says Brett Sappington, senior director of research at Parks Associates.
From the article "VR Consumers Need Convincing With Demos" by Aaron Baar.
Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. “Over the past two-and-a-half years, Roku has expa...
Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. "Over the past two-and-a-half years, Roku has expa...
Virtual reality needs its own kind of Web browser because the Web currently is designed for 2D, said Hunter Sappington, a researcher with Parks Associates. "As solutions like Mozilla's become more...
The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...
