Providing market intelligence for more than 35 years

In The News

Voice Recognition Technology Hears Whispers Of M&A

More recently with Siri from Apple, Cortana from Microsoft (NASDAQ:MSFT), Google Assistant from Alphabet (NASDAQ:GOOGL) (NASDAQ:GOOG) and Alexa from Amazon (NASDAQ:AMZN) we've seen voice recognition technology hit the tipping point. Each of those has come to the forefront in products such as the Amazon Echo and Google Home that house these virtual digital assistants (VDAs), but for now, one of the largest consumer-facing markets for voice interface technology has been the smartphone. Coming into 2016, market research and consulting firm Parks Associates found that nearly 40 percent of all smartphone owners use some sort of voice recognition software such as Siri or Google Now.

From the article "Voice Recognition Technology Hears Whispers Of M&A" by www.seekingalpha.com

Previously In The News

Research: 68% US homes watch NFL

The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...

Roku IPO a Success, Despite Gaining Little Revenue From YouTube or Netflix

Amazon, for example, is able to sell its own TV streaming products as well as market and promote those products more prominently on its official website. But user trends favor the company’s services....

Research: 97% smart speaker homes own one device brand

Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...

Parks: ‘UK cord cutters could double’

Research from Parks Associates finds that the percentage of UK broadband households stating that they are likely to cancel their pay-TV service has increased to 24 per cent in late 2018 from 12 per ce...