Consumers have been relatively quick to embrace voice-based applications, especially considering early experiences with voice technology, such as automated toll-free phone systems, were not particularly user friendly. These infamous systems often re-routed frustrated consumers several times before reaching the correct service option or individual.
The novelty of the consumer experience with intelligent personal assistants (IPAs), led by Apple’s Siri, launched a new phase in voice.
Parks Associates research in 2012 found more than 50% of U.S. users of Apple iPhone 4S were “very satisfied” with the Siri voice-command feature. Even at that early stage, nearly 40% of Apple iPhone 4S users expressed an interest in Siri-style voice command for their TV.
From the article "Voice and the Consumer Markets: Accelerated Growth" by Dina Abdelrazik.
30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows Smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devi...
While speaking at the Parks Associates Connections Conference in May, I discovered that I wasn’t the only speaker suggesting that the word we will all hear more and more when it comes to home technolo...
Three in ten US households unsubscribe from streaming platforms to save money According to Parks Associates' "Video Services: Shifting Demand" report , 29% of internet-using households decided to u...
Research from Parks Associates found the number of households selecting self-install has declined nearly 30 percent since 2019. From the article, "2023 CEDIA Shares: DEN Smart Home" from Residenti...
