Consumers have been relatively quick to embrace voice-based applications, especially considering early experiences with voice technology, such as automated toll-free phone systems, were not particularly user friendly. These infamous systems often re-routed frustrated consumers several times before reaching the correct service option or individual.
The novelty of the consumer experience with intelligent personal assistants (IPAs), led by Apple’s Siri, launched a new phase in voice.
Parks Associates research in 2012 found more than 50% of U.S. users of Apple iPhone 4S were “very satisfied” with the Siri voice-command feature. Even at that early stage, nearly 40% of Apple iPhone 4S users expressed an interest in Siri-style voice command for their TV.
From the article "Voice and the Consumer Markets: Accelerated Growth" by Dina Abdelrazik.
Tubi TV knows that not everyone wants to pay for premium content. “We see a strong desire among viewers who want free content, whether they’re viewers in search of value or subscription viewers who...
The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the las...
Perhaps aware of Chromecast's limitations, Google unveiled Google TV's successor, Android TV, at its I/O conference last year. Compared to Google TV, Android TV is far less complex, with a standard in...
Global research group TDG* estimated that global advertising revenue from OTT TV is expected to grow nearly four-fold between 2015 and 2020. By 2020, OTT TV ad revenue will be approximately US$40 bill...
