Providing market intelligence for more than 35 years

In The News

Voice Activation One Of The New Tools For Cable-Cutters

Parks Associates notes that 31 percent of U.S. broadband households already own some sort of device - a smart TV, video game system or Blu-ray player - that can stream media, while 14 percent more broadband households plan to buy an Internet TV receiver this year.

And why not? Reasonably priced and easily installed, (with 15 Mbps or better Wi-Fi or wired Ethernet service at home), these high-def Web TV receivers offer an often free bounty of services focused on movies and TV series, plus specialty content from news to fashion, tech to travel, fitness to food.

From the article "Voice Activation One Of The New Tools For Cable-Cutters" by Jonathan Takiff.

Previously In The News

Amazon Fire TV tops 30 million active users, seeming to beat Roku

The market for video streaming devices is exploding. The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, and Roku and Amazon have bee...

Facebook watch party turns video into a group experience

Live video is a big deal for Facebook and the internet in general, especially when it comes to attracting the younger set, analyst firm Parks Associates found in a report published Wednesday. About 12...

Want to binge watch? New streaming TV services will make you wait

But to some viewers, going a week after a dramatic cliffhanger “seems like it’s old school,” said Brett Sappington, principal analyst at Parks Associates. “For some consumers, that can be frustrati...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...