Not surprisingly, young adult Millennials will fuel rapid growth in VR sales and usage, according to recently released research from Parks Associates. Twelve percent of male and five percent of female Millennials said they intend to buy a VR headset this year, according to Parks, twice the percentage among other age groups.
From the article "Virtual Reality Headset Penetration to Reach 81 Million by 2020" by Andrew Burger.
Brett Sappington, senior director of research at Dallas-based Parks Associates, said that how AT&T markets and invests in DirecTV Now during the second half of 2017 could provide an indication as to h...
According to market research firm Parks Associates, Sling ranked as the tenth most popular online-TV services, based on subscribers. Last year, Sling ranked sixth. But the drop isn’t because Sling is...
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In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associat...
