Of course, subscription fatigue is very real among cord-cutters and cord-shavers — as in, those who’ve cut back on traditional pay TV but have not abandoned it. And consumers may show no interest in shelling out each month for no-name entertainment, especially from a brand without the marketing muscle to bombard them with ads.
“We’ve definitely seen a reduction in the number of OTT services people are paying for lately,” said Ren Bond, who researches the industry at Parks Associates. “But the advantage of keeping it around (the price of Netflix) is that people are able to experiment and try a service out. If (Vimeo) keeps the price point in that area, it’s likely that people will try it.”
From the article "Vimeo Wants To Be Netflix" by Jennifer Van Grove.
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...
There are currently more than 200 video services that bypass cable providers and stream content directly to a TV, laptop, phone or game console. That is up from 68 services five years ago, according t...
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
