Of course, subscription fatigue is very real among cord-cutters and cord-shavers — as in, those who’ve cut back on traditional pay TV but have not abandoned it. And consumers may show no interest in shelling out each month for no-name entertainment, especially from a brand without the marketing muscle to bombard them with ads.
“We’ve definitely seen a reduction in the number of OTT services people are paying for lately,” said Ren Bond, who researches the industry at Parks Associates. “But the advantage of keeping it around (the price of Netflix) is that people are able to experiment and try a service out. If (Vimeo) keeps the price point in that area, it’s likely that people will try it.”
From the article "Vimeo Wants To Be Netflix" by Jennifer Van Grove.
Are smart thermostats the next subsidized security business model? Yes, according to new data from Parks Associates, which reports more than 50 percent of U.S. broadband households would be willing to...
Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...
A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door...
A hot topic in health today is the importance of getting a good night's sleep. According to research by Parks Associates 25% of consumers are very concerned about a lack of quality sleep. This is not...
