Of course, subscription fatigue is very real among cord-cutters and cord-shavers — as in, those who’ve cut back on traditional pay TV but have not abandoned it. And consumers may show no interest in shelling out each month for no-name entertainment, especially from a brand without the marketing muscle to bombard them with ads.
“We’ve definitely seen a reduction in the number of OTT services people are paying for lately,” said Ren Bond, who researches the industry at Parks Associates. “But the advantage of keeping it around (the price of Netflix) is that people are able to experiment and try a service out. If (Vimeo) keeps the price point in that area, it’s likely that people will try it.”
From the article "Vimeo Wants To Be Netflix" by Jennifer Van Grove.
Amazon Prime Video boasts the lowest rate of customer cancellations in the streaming industry, according to a new study by Parks Associates. Prime Video’s current annual churn rate is 8 percent, which...
According to Parks Associates, the average U.S. household with internet access in 2023 had 17 connected devices, and that number has steadily increased from the eight devices reported in 2015, accordi...
Consumers who invest in professional monitoring services for their security systems do so with the expectation of rapid and reliable response in life-threatening situations; in fact, 87% of securi...
Consumer-tech market research outfit Parks Associates indicates the average American household now pays for an average of 5.6 streaming services. Not all of these services are ad-free, however. In...
