Of course, subscription fatigue is very real among cord-cutters and cord-shavers — as in, those who’ve cut back on traditional pay TV but have not abandoned it. And consumers may show no interest in shelling out each month for no-name entertainment, especially from a brand without the marketing muscle to bombard them with ads.
“We’ve definitely seen a reduction in the number of OTT services people are paying for lately,” said Ren Bond, who researches the industry at Parks Associates. “But the advantage of keeping it around (the price of Netflix) is that people are able to experiment and try a service out. If (Vimeo) keeps the price point in that area, it’s likely that people will try it.”
From the article "Vimeo Wants To Be Netflix" by Jennifer Van Grove.
Viewers vote on the actions of the protagonist -- leading to one of seven endings -- using a smartphone app while the movie keeps rolling seamlessly for between 70 and 90 minutes. "This type of con...
But Portal takes the social network off smartphones, which people typically use to access Facebook, and on to something larger — a smart display. People are expected to buy more than 64 million smart...
As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a connected device, like a smart thermostat, and nearly 75 percent of them are really happy with what they...
Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...
