Providing market intelligence for more than 35 years

In The News

Viewers lament Super Bowl video lags. Can streaming really handle big scale live events?

Livestreaming is not what these services were built for. And especially when millions of people are watching at once, that puts pressure on their technical infrastructure, says Eric Sorensen with Parks Associates

“You know, when you think about bandwidth and bit-rate and acquiring enough data to provide a livestream,” it’s actually kind of a miracle there aren’t more disruptions, said Sorensen

From the article, "Viewers lament Super Bowl video lags. Can streaming really handle big scale live events?" by Savannah Maher

Previously In The News

Watch Company Buys Way Into Fitness Wristband Market

Harry Wang, director of mobile and health products research at Dallas-based Parks Associates, said the digital fitness tracker is the fastest-growing category in the connected health device market, an...

16% of Spanish pay-TV households become first-time subscribers in 2015

"First-time adoption of pay-TV is up among Spanish broadband households as is the penetration of pay TV overall," said Brett Sappington, director, research, Parks Associates and author of the report....

Two-thirds Of US Consumers Engage In Second-screen Activity On Monthly Basis

Nearly a fifth of pay-TV subscribers report that they have a mobile app from their service provider, up from 16% in 2014. The highest adoption was found to be among AT&T U-Verse and Verizon FiOS subsc...

TV Everywhere Reaches Two-Fifths Of US pay-TV Consumers

“Content providers have been extremely aggressive in promoting their authenticated catch-up services, which is helping create traction for authenticated TV everywhere services in the digital entertain...