New digital/over-the-top video consumers want a wide number of choices to consider when it comes to how many devices they can use. But is that enough for OTT platforms to succeed?
Parks Associates says almost one-half of video consumers want to be able to use four or more devices to access over-the-top video content. About 25% say they just need one device, with lessor consumers wanting two devices and/or one device.
But even then there are other considerations. The study says: “With so many players joining the market, interesting content and widespread availability alone may not be enough to guarantee survival.”
Parks Associates 36% download OTT apps just from the description in the app store; 38% download because of user reviews/ratings.
From the article "Video Users Want Multi-Device Options" by Wayne Friedman.
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