Video creators on Vessel keep 70% of ad revenue, compared with 55% that is typical on YouTube, plus 60% of Vessel subscription revenue.
With those incentives, the new service will be an easier sell to creators than offering viewers who are used to watching videos for free, said director of research at Parks Associates.
"Vessel must rely on content creators' popularity and self-marketing to entice their loyal viewers into paying a monthly fee," he said.
From the article "Video site Vessel bets fans will pay for early access" by Lisa Richwine, REUTERS.
Join leading industry executives and analysts at Parks Associates’ interactive CONNECTIONS virtual session “Tech Innovation and New Partnerships” on November 10 at 11:00 AM CT for insights addressing...
"The streaming world continues to grow and change. The research firm Parks Associates released its annual ranking of streaming outlets in the United States, and there is a significant new development...
Roku users had to wait several months for Comcast and WBD to reach an agreement with the platform before Peacock and HBO Max were made available. Terms of the deal between Roku and the media comp...
How big of a selling point, you may ask? Enough that over two thirds of consumers in a recent Parks Associates study said they are interested in a warranty service when they purchase a professionally...
