Consumers have high expectations for video quality, and they don’t differentiate or make exceptions for the delivery mechanism, according to a slate of new research. What’s more, viewers are increasingly less tolerant of any video problems they encounter.
Parks Associates surveyed consumers and found that whether TV is delivered via over-the-top, satellite, or a cable operator, they expect the same type of experience: a full-featured service and a quality user interface. Viewers won’t make apologies if the service is delivered through a set-top box or an Internet connection.
From the article, "Video Quality Troubles Continue, Viewer Tolerance Lessens" by Daisy Whitney.
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"There's no precedent in my mind," Harry Wang, research analyst for Parks Associates said. The closest comparison would be the TV industry, Harry Wang said. Manufacturers selling analog sets toda...
