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June 15, 2016
About a quarter of U.S. broadband households are concerned about their privacy and security when using connected CE devices, according to a new Parks Associates white paper, sponsored by Verimatrix. The research notes that video service operators, under pressure to provide a personalized experience to viewers, are expanding their video data analytics strategies and so experience several new risk factors impacting customer privacy and integrity of the data caused by cloud connectivity, multivendor environments and vulnerability to hackers.
From the article "Video Operators, Security Risks And Data Analytics: White Paper Addresses Connected Home Concerns" by Laura Hamilton.
Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...
However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...
Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....
Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon...
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