About a quarter of U.S. broadband households are concerned about their privacy and security when using connected CE devices, according to a new Parks Associates white paper, sponsored by Verimatrix. The research notes that video service operators, under pressure to provide a personalized experience to viewers, are expanding their video data analytics strategies and so experience several new risk factors impacting customer privacy and integrity of the data caused by cloud connectivity, multivendor environments and vulnerability to hackers.
From the article "Video Operators, Security Risks And Data Analytics: White Paper Addresses Connected Home Concerns" by Laura Hamilton.
Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...
“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...
The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...
Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...
