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June 15, 2016
About a quarter of U.S. broadband households are concerned about their privacy and security when using connected CE devices, according to a new Parks Associates white paper, sponsored by Verimatrix. The research notes that video service operators, under pressure to provide a personalized experience to viewers, are expanding their video data analytics strategies and so experience several new risk factors impacting customer privacy and integrity of the data caused by cloud connectivity, multivendor environments and vulnerability to hackers.
From the article "Video Operators, Security Risks And Data Analytics: White Paper Addresses Connected Home Concerns" by Laura Hamilton.
A recent survey from Parks Associates finds builders are starting to provide smart home-ready networking infrastructure in new developments as a standard offering. From the article, "Survey Find Ho...
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...
Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...
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