According to the research firm, there has also been a decline in multiplatform usage among households, as use rates on individual screens declined despite the fact that overall video viewing has held steady.
“The number of overall consumers viewing video on a connected device remains steady at 92% of U.S. broadband households, but viewers are using fewer devices to access that content,” said Parks Associates senior director Brett Sappington in a statement. “This finding indicates that consumers are starting to settle into particular viewing habits. They are focusing more on their favorite screen and connected devices and are reducing time spent on other video screens.”
From the article "Video Entertainment Spending Drops in the US" by Matt Lopez.
More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smar...
In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...
In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...
Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...
