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Video advertising’s bright future and what you should be doing now

October 30, 2018

But that line is becoming more blurred. We are seeing a trend for digital channels becoming more like broadcast TV. People are consuming more long-form content online which has opened up new opportunities for advertisers.

Meanwhile, TV has already become a digital channel. Today 50% of the U.S. broadband households watch long-form online video on an internet-connected TV, Parks Associates research shows, meaning that we’re starting to see a shift towards addressable audiences.

From the article "Video advertising’s bright future and what you should be doing now" by Laura Collins.

Previously In The News

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Parks: Netflix retains OTT top-spot in the US

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And, as a recent report from Parks Associates noted, consumers are increasingly drawn to the simplified pricing offers in prepaid. The firm said that “currently postpaid carriers are starting to explo...

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