His comments appear to reflect a broader trend in the U.S. broadband market. A new report released by analyst company Parks Associates on Wednesday showed that the percentage of households with standalone broadband service reached 41% in Q1 2021, up from 33% in Q1 2018. The cost of this service has risen 64% over the past decade, rising from $39 per month per household in 2011 to $64 in 2021. The report was based off a survey of 10,000 U.S. broadband households.
A drop off in pay-TV subscriptions has played a large part in falling bundle rates, but another package combination is gaining steam. As Parks Associates senior analyst Kristen Hanich noted in a statement, “the fastest growing” bundle segment “is a standard double-play combining home internet and mobile service.” The percentage of households with this pairing increased from little over 10% in Q1 2019 to 19% in Q1 2021, the report showed.
From the article "Verizon bullish on continued Fios strength, FWA prospects" by Diana Goovaerts.
According to Parks Associates, about 80 percent of caregivers in U.S. broadband households spend more than an hour a day performing their care-giving tasks. And in recent research Parks did with AARP,...
Parks Associates released new consumer research this week showing that 2 percent of U.S. broadband households, or 2.3 million households, own a virtual reality headset. The survey of 10,000 U.S. broad...
At the INTX show in Boston this week, OTT services are undoubtedly top-of-mind as service providers consider how to stay on top of all the ways consumers want to access, bundle and buy content. Parks...
Speakers from Comcast, AT&T Digital Life, Schneider Electric, Vivint Smart Home, Rovi and Hewlett-Packard and others participated in Parks Associates annual Connections conference in San Francisco thi...
