His comments appear to reflect a broader trend in the U.S. broadband market. A new report released by analyst company Parks Associates on Wednesday showed that the percentage of households with standalone broadband service reached 41% in Q1 2021, up from 33% in Q1 2018. The cost of this service has risen 64% over the past decade, rising from $39 per month per household in 2011 to $64 in 2021. The report was based off a survey of 10,000 U.S. broadband households.
A drop off in pay-TV subscriptions has played a large part in falling bundle rates, but another package combination is gaining steam. As Parks Associates senior analyst Kristen Hanich noted in a statement, “the fastest growing” bundle segment “is a standard double-play combining home internet and mobile service.” The percentage of households with this pairing increased from little over 10% in Q1 2019 to 19% in Q1 2021, the report showed.
From the article "Verizon bullish on continued Fios strength, FWA prospects" by Diana Goovaerts.
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A new study of smart home device owners conducted by Parks Associates in the US has found that 12pc never have their technical problems solved, compared with 5pc in the previous three years. “Stron...
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According to Parks Associates' research, 72% of non-pay-TV subscribers subscribe to an OTT video service, which is their primary source for content. Just less than half of broadband households in the...
