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July 17, 2024
“Consumers are increasingly willing to pay for video features and coming to expect always-on monitoring. For example, video doorbells are now the most common smart home devices, with 22% of households owning one,” said Elizabeth Parks, President and CMO, Parks Associates. “Real-time visual evidence is particularly valuable in applications such as home security, self-storage monitoring, and remote property management, where understanding the exact nature of an event is crucial for appropriate responses.”
From the Vantiva press release, "Vantiva Launches Smart Security Camera for Self-Storage"
The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...
Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
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