This is according to Parks Associates, which also found that three-quarters of US broadband households access this content at least once a month.
"Today's home entertainment is all about personalisation," said Brett Sappington, senior director of research, Parks Associates. “Consumers now expect video, music and gaming experiences to adapt to their needs, including anywhere, anytime and any-device access. Successful services are extending personalisation into all aspects of the service experience and features."
From the article "User-generated video, live streaming grow online" by Michelle Clancy.
Research firm Parks Associates released a report Monday morning showing that at least 35 million American households would be interested in picking up a cloud gaming service at a roughly $9.99/month p...
According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...
PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View:...
Beyond rev-share terms for HBO Max, holdouts like Roku and Amazon — which together had 69% market share of U.S. OTT households in early 2019, Parks Associates estimated — are objecting to WarnerMedia’...
