This is according to Parks Associates, which also found that three-quarters of US broadband households access this content at least once a month.
"Today's home entertainment is all about personalisation," said Brett Sappington, senior director of research, Parks Associates. “Consumers now expect video, music and gaming experiences to adapt to their needs, including anywhere, anytime and any-device access. Successful services are extending personalisation into all aspects of the service experience and features."
From the article "User-generated video, live streaming grow online" by Michelle Clancy.
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Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...
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