A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out.
According to Parks Associates’ Market Snapshot – Smart TVs & the User Experience, 45 per cent of US broadband households have a smart TV, which is now the most commonly used platform among US broadband households for accessing online video content.
“Parks Associates’ holiday data find 11 per cent of US broadband households have a strong intention to purchase a 4K TV this holiday season, but overall, device sales of flat-panel TVs have flattened out,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. “As a result, we are seeing new partnerships among device manufacturers focused on ways to improve or refresh the UI of the smart TV, to make the device easy to use and a single point of content in the living room.”
From the article "User experience key focus for smart TVs and SMPs."
Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...
In the period of just one year, big-box retailers including Best Buy, Lowe’s, Apple, Target and Sears, dramatically increased shelf space and visibility for smart-home devices. Even Whole Foods, acqui...
According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...
In a solid sign that professional installation for the smart home is valuable, a new study from Parks Associates shows 12 percent of smart home device owners in U.S. broadband households report techni...
