U.S. internet homes are now viewing 43.5 hours of video per week across all devices, up by more than 6 hours since 2020, according to a new study from Parks Associates.
“Video-viewing households report watching on average of more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, research analyst at Parks Associates. “Video consumption on a cell phone continues to rise—excluding social video sources, U.S. internet households spend 6.5 hours per week watching video on a smartphone and 3.9 hours on a tablet. TVs are still the main video-viewing device, but platform usage continues to diversify.”
Paid streaming services dominate consumption habits, with 78 percent of homes using an SVOD platform every week, followed by 67 percent accessing user-generated content on services such as YouTube.
“The flexibility and convenience that on-demand services offer is highly appealing to viewers, but many households enjoy a balance between finding something to watch and watching what they find,” Lee said. “Given the popularity of FAST and user-generated content, consumers may soon decide they do not need to subscribe to as many services as they do now.”
From the article, "U.S. Video Consumption Tops 43 Hours Per Week" by Mansha Daswani
Research firm Parks Associates estimates that 86 million streaming devices will be sold globally by 2019. Among U.S. households with broadband, Roku leads with 37 percent market share, followed by Goo...
At the end of 2015, nearly 20 percent of all U.S. households with broadband connections owned at least one smart home product, according to the research firm Parks Associates. During the next decade,...
Yahoo produces plenty of editorial content -- a strategy bolstered by Chief Executive Marissa Mayer [pictured above]. Sites like Yahoo Finance and Yahoo Sports drive significant traffic, while video f...
This year, Prime Video will air Woody Allen's first-ever TV series, as well as another season of its critically acclaimed alternative-history series, "The Man in the High Castle." In December, it crea...
