Providing market intelligence for more than 35 years

In The News

US SMBs spend $150 per month on IT services

U.S.-based SMBs, which have between 1 and 250 employees, spend only $90 to $150 per month for IT services, including server maintenance, virus protection, and backup services.

“SMBs rely heavily on computing devices, but their spending on IT services, such as network security, cloud storage and IT support, has not matched this growing dependence,” said Patrice Samuels, research analyst at Parks Associates.

The IT analysis report said that broadband providers, CE makers, and other technology brands have the opportunity to extend their existing relationships with SMBs by incorporating IT services into current service bundles.

From the article "US SMBs spend $150 per month on IT services."

Previously In The News

Too Much TV? Enter HBO Max, the Latest Streaming Wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....