Parks Associates says its forecast will represent the lowest penetration in a decade, representing a 27% fall.
“There has been substantial innovation over the years, but streaming’s debut changed the trajectory of the modern video service industry,” said Parks Associates.
Parks Associates data indicates that OTT subscription services average a 48% churn rate in the first quarter of 2022, which is a ten percent increase in just two years.
From the article, "US pay-TV to decline by 27% in 10 years" by Julian Clover.
"Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...
Sony hasn’t had much to cheer about over the past decade. Samsung and Apple crushed its smartphones, and even its TV business was eclipsed by rivals from China and South Korea. So forgive the proud ho...
Each is a decent enough product, but they’ve generated hardly any interest from consumers. Research firm Parks Associates estimated in October that after 18 months, Sling TV had signed up only 1 milli...
But analysts estimate that Sling has racked up fewer than 1 million subscribers since it launched in February 2015. Vue's numbers are harder to get a handle on, but it's not on the list of top 10 most...
