Parks Associates says its forecast will represent the lowest penetration in a decade, representing a 27% fall.
“There has been substantial innovation over the years, but streaming’s debut changed the trajectory of the modern video service industry,” said Parks Associates.
Parks Associates data indicates that OTT subscription services average a 48% churn rate in the first quarter of 2022, which is a ten percent increase in just two years.
From the article, "US pay-TV to decline by 27% in 10 years" by Julian Clover.
A recent Parks Associates market snapshot noted the explosion of smart home services, with more than one-quarter of U.S. broadband households reporting to own at least one connected device, a number s...
A recent Parks Associates market snapshot noted the explosion of smart home services, with more than one-quarter of U.S. broadband households reporting to own at least one connected device, a number s...
Among the U.S. broadband households that participated in a Parks Associates survey, 6-9 percent reported ownership of a wearable camera in 1Q 2017, and 9 percent were likely to purchase a wearable cam...
The most commonly used type of mobile application is social media, according to Parks Associates' data. More than 80 percent of U.S. smartphone owners under the age of 25 use social media and chat...
