Parks Associates says its forecast will represent the lowest penetration in a decade, representing a 27% fall.
“There has been substantial innovation over the years, but streaming’s debut changed the trajectory of the modern video service industry,” said Parks Associates.
Parks Associates data indicates that OTT subscription services average a 48% churn rate in the first quarter of 2022, which is a ten percent increase in just two years.
From the article, "US pay-TV to decline by 27% in 10 years" by Julian Clover.
Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
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Netflix has by far the most loyal subscribers of its competitors, according to new research by Parks Associates. Analysts found that Netflix subscribers were much less likely to cancel than those o...
