In its latest round-up of the strength of cord-cutting in the country, 360 View: Entertainment Services in US Broadband Households, Parks found that antenna-only usage has steadily increased since 2013 to reach 15% of high speed Internet homes, and observed declining pay-TV satisfaction in each of the last three years. In 2016, twice as many subscribers downgraded (12%) their pay-TV service than upgraded (6%) it, while the likelihood of non-subscribers adopting pay-TV has declined since 2012. Only a half as many so-called cord-nevers adopted pay-TV in 2016 (2%) as in 2015 (4%).
From the article "US Pay-TV Dips As Antenna-Only TV Services Rise To 15% Of Broadband Households" by Joseph O'Halloran.
Inns told MobiHealthNews in an email that because family caregivers do not identify as caregivers, they do not seek out the caregiver tools that could help them, so the council wants to build awarenes...
Samsung achieved a 31 percent share, Parks Associates noted. That further cemented the company's position as the second-most popular phone vendor in the U.S., easily surpassing third-place LG, which m...
Apple might still be in the lead, holding 40 percent of the smartphone market, but its competitors are starting to catch up. Looking at the latest United States smartphone market share numbers, resear...
New data from Parks Associates (www.parksassociates.com) shows that 70% of U.S. households with smart energy devices report saving money due to reduced energy consumption. However, the report also not...
