Providing market intelligence for more than 35 years

In The News

US Households Put Streaming Music to Use

A recent study predicts that two out of every three households in the US stream music across the internet.Published by Parks Associates, the study found that 40 percent of US households accessed audio streaming services citing market research.The company stated 26 percent access content through paid services. According to their data, Amazon Prime Music is the most widely used paid service. However their data represents the number of households paying for these streaming services, and does not account for user activity.

From the article "US Households Put Streaming Music to Use" by allmediany.com

Previously In The News

Amazon Prime Video app arrives on Oculus Go VR headset

Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. ma...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".