Providing market intelligence for more than 35 years

In The News

US Households Put Streaming Music to Use

A recent study predicts that two out of every three households in the US stream music across the internet.Published by Parks Associates, the study found that 40 percent of US households accessed audio streaming services citing market research.The company stated 26 percent access content through paid services. According to their data, Amazon Prime Music is the most widely used paid service. However their data represents the number of households paying for these streaming services, and does not account for user activity.

From the article "US Households Put Streaming Music to Use" by allmediany.com

Previously In The News

Cable Boxes Suck. One Day They’ll Die. Until Then We Have to Fix Them.

“Nothing in our proposal would prevent Comcast or TimeWarner from what they’re doing with Roku or Apple TV, or how they decide to pick what devices to share their app with,” says an FCC spokeswoman....

Google's Next Chromecast Could Look More Like a Roku Box

Things have changed. Parks Associates analysis in 2014 found that Chromecast had replaced Apple TV in second place behind Roku. Its market share was 20%. In 2019, though, Parks Associates found that o...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

Netflix's Hidden Price Hike

Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...