.png)
Parks Associates new report Tracking Eyeballs: Video Analytics and Measurement warns that consumers might increasingly use ad-blocking solutions while streaming video if the digital advertising methods disrupt their viewing experience.
Parks Associates’ digital media analysts advise service providers and media companies that the best defense against these ad blockers is to develop digital advertising models that are integrated and non-disruptive to the viewing experience.
From the article "US Homes Watch Four Hours Of Web Video Per Week On A TV" by www.broadbandtvnews.com
In a recent survey, 25 percent of broadband households indicated they were familiar with some type of VR technology, but just 8 percent actually owned a headset, Parks Associates researchers found....
The standard is used in about 580 million homes worldwide if you include cordless phones. About 50 million units are in Europe, including gateways and VoIP boxes, according to Brad Russell, a market r...
Concerns about data security also have been shown to increase with ownership of more connected devices. Currently, U.S. broadband households own an average of 10.4 connected devices -- including enter...
The bottom line is that operators need to begin now, knowing that changes will take years to accomplish. Companies must begin with specific goals and objectives in mind, with appropriate expectations...
