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Parks Associates new report Tracking Eyeballs: Video Analytics and Measurement warns that consumers might increasingly use ad-blocking solutions while streaming video if the digital advertising methods disrupt their viewing experience.
Parks Associates’ digital media analysts advise service providers and media companies that the best defense against these ad blockers is to develop digital advertising models that are integrated and non-disruptive to the viewing experience.
From the article "US Homes Watch Four Hours Of Web Video Per Week On A TV" by www.broadbandtvnews.com
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The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
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However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...
