More than 20 per cent of broadband households with Internet-connected CE use streaming media players the most for online video
Connected CE research from Parks Associates finds a steadily increasing number of US broadband households are turning to a streaming media player first when looking for online content. Currently, 21 per cent of US broadband households with at least one Internet-connected CE device use a streaming media player as the primary platform for online video, up from 12 per cent a year ago. By comparison, streaming video usage declined for both connected gaming consoles and DVRs and increased modestly for smart TVs.
“Streaming media players continue to stake out a growing portion of the connected home,” said Barbara Kraus, Director of Research, Parks Associates. “Roku devices are now the third most widely used connected CE device, trailing only Microsoft Xbox and Sony PlayStation as the most common platforms to access online video content on a TV set. It is a rapid ascendance for streaming media players, and Roku in particular, especially considering the broad base of gaming console ownership compared to the lower penetration of streaming media devices.”
From the article "US homes using media players for online content" by Advanced Television.
While many of our regulars have realized the benefits of an over the air antenna for years, it's a phenomenon that more recently has caught on among Millennials and younger broadband subscribers looki...
OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...
While home speakers, as well as the use of AI assistants on smartphones and tablets, figure centrally into the voice shopping market, there is also great potential in the automobile market. A study by...
Smart TVs are viewed as must-have devices by an increasing number of US homes, and they are the only streaming video product category to have risen in adoption continuously throughout the pandemic. Ho...
