Over 40 million US vehicles are connected to the internet as of end-2015 and the number will steadily increase through 2016, according to Parks Associates. The market researcher found that 64 percent of car owners in US broadband homes would like built-in support for at least one connected activity in their next car. This compares to 44 percent having some kind of advanced connected car feature in their car at present.
From the article "US consumers show high demand for connected car features" by telecompaper.com.
A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...
Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...
Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...
