Providing market intelligence for more than 35 years

In The News

US consumer spending on video streaming services drops 25%

The amount was identified in research from Parks Associates that showed the amount have fallen by 25% on the period between Q3 2022 and Q1 2021.

Forty-five percent of US internet households now have five or more OTT services, and their streaming activities influence spending on other services – 60% of households that recently upgraded their broadband service report streaming as the reason for the upgrade.
 
“Consumers are trying new services – they’re hopping in and out based on the season for sports, fresh content offerings, and the deals and bundles offered,” said Elizabeth Parks, President and CMO, Parks Associates. “Currently we see 32 million US internet households hopping around with various services, and retention and churn will continue to challenge the industry.”
 
The data is explained in the Parks OTT Video Market Tracker.
 
From the article, "US consumer spending on video streaming services drops 25%," by JULIAN CLOVER.

Previously In The News

The week in smart home: Amazon is making homes smarter

Parks Associates have stated 28%, of US broadband households own a smart speaker and, what's more, that's fuelling a smart home boom. "Many smart speaker owners already have smart home devices. For...

Parks Associates CEO honored at 2014 Legacy Awards

Tricia Parks, Chairman, Founder, and CEO of Parks Associates, was recently recognized by Women in CE as a 2014 Legacy Awards honoree. Other honorees include: Sandra Benedetto, director of product mana...

Phone:
972-490-1113
Mailing Address:
5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive