A recent report from market research and consulting company Parks Associates shows that each year 1% to 2% of broadband households return smart home devices, from a 2% to 5% purchase rate.
From the Pro Builder article, "Upgrading the Smart Home Experience"
Last month, Parks Associates released new research suggesting cancellation rates for over-the-top services have held steady at about 18% for the past three years. “With OTT service penetration star...
Apple TV is another example of the company’s hardware strategy falling flat. According to Parks Associates figures from the first quarter of 2018, Amazon and Roku combined control more than 50% of the...
If DeBevoise’s 10 OTT service prediction comes true, and Parks Associates’ latest top 10 U.S. OTT video service rankings hold up, then All Access and Showtime OTT have a good shot at making the cut as...
There are figures that support Quibi’s decision, like Cisco’s forecast that 79% of global mobile data traffic will be video by 2022, up from 59% in 2017. But there is also data showing that the TV scr...
