So what happens now?
According to January research from Parks Associates, half of the people who say they are interested in the new HBO service will drop their pay-TV subscriptions altogether, which, the research company says, could cause a 7% dip in subscribers.
Since those defecting customers would still be paying HBO -- but for the new online service -- that would be a blow for cable and satellite TV.
But because HBO would also pick up something like 15 million online subscribers who now don’t get HBO, it would be doing just fine. (Time Warner’s other cable properties, like TNT, TBS and CNN, presumably would feel the pinch, and no doubt that’s why those channels hooked up with Dish’s SlingTV new over-the-top service.)
From the article "UPDATING: 'HBO Now' The Big Test For Cord-Cutters?" by P.J. Bednarski.
Tablet users are more active in the evening, with 63% of tablet ad requests coming after 2 p.m. Smartphones click more often from midnight through the morning, according to Adfonic. The findings su...
This year, 56% of smart TV set owners have accessed some video via a Net connection, according to media research firm Parks Associates. The number is up from 40% two years ago. Overall, Internet-con...
For starters, most pay-TV subscribers aren’t even aware that they have access to TV Everywhere services. According to a recent survey by Parks Associates, fewer than 20 percent of pay-TV subscribers...
In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the use...
