Parks Associates research shows only 13% of broadband households actually placed a wager within the video stream they were watching. Today many of these technology concerns have seen tremendous improvement. Nonetheless, this distrust may have contributed to the 51% of consumers who were not willing to place a wager on content they were watching via streaming.
From the article, "Unpacking ESPN, PENN Entertainment’s $2B sports wagering bet – Industry Voices: Sorensen" by Eric Sorensen
Parks Associates' Eric Sorensen unpacks the era of ad-supported streaming video, where there's work to be done before consumers get on board. Parks Associates data shows that the vast majority - 88...
The space is still fairly new, with around 10 million connected TV (CTV) households in the U.S., or 11 percent of device owners, saying they have used their TVs to buy physical goods, according to dat...
The streaming industry calls all this hopping around “churn” and 36% of streaming customers do it, according to a Parks Associates study. “If you're diligent and mindful of your spending, you can...
As investors become pickier, media companies are pivoting to a new view, said Eric Sorensen at Parks Associates. “Password sharing is actually a form of pirated content,” Sorensen said. From the ar...
