While unlimited data plans were once sought after by mobile subscribers who worried video viewing would use up their data allotment too quickly, those plans no longer get customers to switch carriers. That data comes from the researchers at Parks Associates, who report that only 14 percent of mobile customers in the U.S. switched providers as the most recent change to their mobile subscription.
Parks finds that 39 percent of mobile customers have made a change to their account in the past year, but upgrading their plan or adding a new phone are the more common changes. Also, a third of customers haven't made any changes to their accounts in over 2 years. This is at a time when Sprint, T-Mobile, Verizon, and AT&T are trying hard to lure new subscribers.
From the article "Unlimited Data No Longer Gets Mobile Subscribers to Change Plans" by Troy Dreier.
The average U.S. household now owns 16 connected devices, according to a 2022 study from Parks Associates. From the press release, "Enhance Your Drive With the New Ford and Lincoln Digital Experien...
The CONNECTIONS Summit is an annual event hosted by international research firm Parks Associates at CES in Las Vegas, focusing on new trends, emerging technology, standards, new business models, and p...
Smart Home opportunities and challenges were also discussed at the Parks Associates CONNECTIONS Conference. A panel featuring Nancy Goldberg, NAGRA EVP and CMO, took the pulse of consumer concerns abo...
A recent study conducted by Parks Associates reveals that nearly 30% of US internet households who switched to a new home internet provider in the past year encountered difficulties. Key challenges re...
